It has been announced that adidas will be present in the Intersport Zone at The National Running Show Birmingham in partnership with Children with Cancer UK, which takes place on Saturday 25th and Sunday 26th January 2020 at Birmingham’s NEC.

This will be the first year that multinational sportswear manufacturer adidas features at the award-winning show and the brand promises to be a huge draw for the many thousands of runners set to attend in the new year.

Established 70 years ago, adidas is one of the largest sporting goods companies in the world and is well known for its innovative designs and advanced technologies across footwear and clothing. Visitors to The National Running Show can look forward to trying out the latest products from the adidas running shoe collection and clothing range, and there will be an expert team on hand to help runners make the best choices ahead of race season.

adidas will be located within the Intersport Zone at The National Running Show alongside other top brands including ASICS, New Balance and Intersport DW Sports. As an Official Sports Retailer for the 2020 event, Intersport will offer extensive retail opportunities for runners of all levels and interests, from those just starting out through to experienced athletes looking for the latest high-performance kit. The Intersport Zone will also host a number of interactive feature areas including Brilliant Shoe Discovery by SafeSize, The Running Skills Theatre, Ask the Experts and Intersport All Terrain Running Zone.

Further Feature Areas across the show include The Ultra Zone, Obstacle Course Race, The Trail Zone, 3D Gait Analysis, Steve Cram’s Training Camp, Nutrition Advice Zone, Sweat Test Zone, Treadmill Challenge and The Treatment Room. Each of these areas offers runners a chance to get active and learn about specialist areas of interest, be it running technique or nutrition and injury advice.

Visitors will also be treated to a first-class Speaker Programme where they can listen to running greats including Sally Gunnell, Linford Christie, Dean Karnazes, Kriss Akabusi, Jo Pavey, Steve Cram, Susannah Gill, Jordan Wylie, Lazarus Lake, Camille Herron, Nicky Spinks, Mimi Anderson and Anna McNuff. The weekend schedule is now available for those wanting to plan their visit.

The National Running Show is the UK’s biggest independent running show, offering runners the unique opportunity to try out and purchase the latest products and limited editions from big, well-known brands through to smaller brands not found anywhere else. The Birmingham show expects more than 55,000 visitor ticket registrations for 2020, all of whom will be able to discover the latest kit, tech, nutrition and races from over 250 exhibitors, learn from inspiring speakers and improve their running technique thanks to the hands-on feature areas.

Mike Seaman, CEO of Raccoon Events, commented, “We are excited to welcome adidas to the Intersport Zone at The National Running Show Birmingham for the very first time. We are committed to offering visitors to the show a wide range of brands and adidas is without doubt one of the world’s biggest and best-loved brands within running. adidas joins other high-profile brands at the 2020 event and we are immensely proud to be showcasing them all under one roof for the benefit of the running community.”

Ryan Naber, Senior Manager Intersport UK & Ireland at adidas, added, “We are very much looking forward to attending The National Running Show Birmingham for the first time in January. We have lots of exciting plans for our stand and it will be a pleasure to meet runners of all interests and backgrounds, to help them choose the right gear for their upcoming year of running.”

Susan Herbert, Head of Marketing at Intersport UK & Ireland, commented, “We are delighted to welcome adidas to the Intersport Zone at The National Running Show. With such a significant presence in the running market, we are confident that adidas will be warmly received by the many visitors to the show looking for the very best products from the very best brands.”

The third edition of The National Running Show Birmingham in partnership with Children with Cancer UK takes place on 25th-26th January 2020. Tickets cost £10 and are valid for both days; there is the option to make your ticket £12 by adding a £2 donation to Children with Cancer UK, to support the 12 children diagnosed with cancer in the UK every day. Go to nationalrunningshow.reg.buzz to secure your ticket.

The National Running Show London takes place on 13th-14th June 2020. Tickets are currently free and are available at nationalrunningshowlondon.reg.buzz.

The National Running Show B2B Networking Dinner takes place at 7pm on Saturday 25th January. Go to nationalrunningdinner.com for information and tickets.

Subscribe to our Newsletter

Join 51,000 other runners and keep up to date with news from the National Running Show!

  • Special offers & promotions
  • Participating brands & discounts
  • Event features
  • Speakers and experts
Subscribe I want to exhibit

Our Awards

We are thrilled to have received the following awards:

Best Consumer Show Launch
WINNER

AEO Awards, 2018

Best Launch
WINNER

EN Indy Awards, 2018

Best Show Director
WINNER

EN Indy Awards, 2018

Best Show Feature
WINNER

EN Indy Awards, 2019

Best Consumer Show
WINNER

EN Indy Awards, 2019

Best Feature Area
Finalist

EN Indy Awards, 2018

Show Rising Star
Finalist

EN Awards, 2018

Marketing Campaign of the Year - Consumer
Finalist

AEO Awards, 2019

Best Consumer Show
Finalist

AEO Awards, 2019

Best Show Director
Shortlisted

EN Indy Awards, 2019

Show Rising Star
Shortlisted

EN Awards, 2019