Hollie has over a decade of experience across the mass participation industry, from delivering and selling out some of the UK’s leading events through to founding her own business. She brings commercial acumen and a unique understanding of the full event ecosystem to her role as Group Head of Marketing & Partnerships at RaceNation.
From competing at international events as a junior athlete to more recently running ultramarathon distance, Hollie’s lifelong connection to sport underpins a career dedicated to creating standout experiences that inspire participation. She leads the UK’s largest live event discovery and entry experience (powered by RaceNation) at the National Running Show, creating an annual opportunity for runners to meet event organisers and map out their year of challenges. Hollie also leads the Wizz Air partnership and activation for Ealing Half Marathon, positioning West London’s largest half marathon alongside major European destination races as part of the Wizz Air Run Series.
Having attended every National Running Show since its inception, Hollie brings an industry-wide perspective and deep understanding of the sport to the Advisory Board, driven by a genuine belief in what the National Running Show can do for running.