25–26 Jan 2025 220 days to go! #RunShow

DW Fitness First

DW Fitness First, the UK’s leading gym and retail company, has 120 gyms and 80 retail stores across the UK following the purchase of Fitness First in 2016. DW Fitness First’s mission is to support all people to be active, from serious sports players to those just looking to move a little more, offering the products, the environments and the encouragement people need to be all kinds of active. DW Fitness First are England Athletics’ official retail and fitness partner, as well as the lead partner for RunTogether.

DW was established in 2009, when Dave Whelan bought 52 fitness clubs and attached retail stores from JJB Sports Plc, a company he had built up before selling in 2007. In September 2016 DW Sports acquired Fitness First UK, increasing its portfolio further to include an additional 45 Fitness First clubs. DW Fitness First is now the second largest operator of gyms in the UK providing expert training and top class facilities around the country.