20–21 Jan 2024 352 days to go! #RunShow

Stand details

Birmingham 2023 (L50)



UP was born from a passionate belief that performance wear should do good everywhere. Empowering our bodies, minds and souls, Supporting traditional skills in communities around the world & safeguarding natures resources. In a world of fast fashion & over-production our planet is the big loser. Which is why we do things differently. We play fair.

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