The National Running Show is returning to the NEC Birmingham on the 30th and 31st of January 2027 to celebrate its 10th anniversary. Organisers have confirmed that Birmingham Children’s Hospital Charity will return as the official charity partner, marking multiple years of consistent collaboration between the event and the hospital.
Birmingham Children’s Hospital is a leading, specialist paediatric centre, delivering some of the most advanced treatments, complex surgical procedures and cutting-edge research to over 100,000 children and young people, each year, from across the UK and beyond.
Over time, the partnership has grown into a deeply personal connection. Members of the Raccoon Media Group have extended their support beyond the exhibition floor, taking on some demanding physical challenges to help raise a total of £42,708.63 for the charity. Alongside the company’s work at the National Running Show, individual team members have stepped significantly outside their comfort zones to push their own limits. These efforts have included everything from trekking up Mount Kilimanjaro to crossing the finish lines of marathons and ultramarathons. The team are also gearing up to tackle new fundraising initiatives in the near future.
The National Running Show weekend itself brings together runners of all abilities - from those just starting their couch-to-5k journey to experienced trail and ultrarunners. It is a space for local running clubs to meet, parkrun enthusiasts to connect, and elite athletes to share advice on stage. Visitors will find the latest gear from major brands, practical coaching tips, and a motivating atmosphere to prepare for the season ahead.
James Lunney, Challenger Events Manager at Birmingham Children's Hospital Charity, said: "We're thrilled to be chosen as National Running Show charity partner once again. It's an incredible event, bringing together thousands of runners, and we're grateful for the opportunity to meet them and chat about how they can turn their passion into pounds for our hospital's young patients. I have no doubt the 2027 event will be another cracking one and hope to see you there!"
Organisers will launch the official box office on 20th August with showcase announcements starting to preview the 2027 event line-up from the end of July. When purchasing tickets, visitors will have the opportunity to add an optional £2 donation to Birmingham Children’s Hospital Charity. Attendees can discover more ways to support the charity through personal fundraising challenges either on-site at the event or via the charity website.
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About Birmingham Children’s Hospital Charity
Birmingham Children’s Hospital is a leading, specialist paediatric centre, delivering some of the most advanced treatments, complex surgical procedures and cutting-edge research to over 100,000 children and young people, each year, from across the UK and beyond.
Every patient and family benefits from the hospital’s charity, which exists to make a real difference to poorly children during difficult times. Whether that’s through a newly refurbished playroom or ward, a state-of-the-art piece of equipment or even a toy at Christmas.
Charitable donations allow Birmingham Children’s Hospital to be at the forefront of what’s possible, ensuring patients and families receive the best care, treatment, experience and environment.
The National Running Show #RunShow
The National Running Show is an annual, award-winning community meet-up for runners of all levels, held at the NEC in Birmingham, UK. It brings together inspirational speakers, cutting-edge running technology, new kit and nutrition products from exhibitors, and various interactive zones under one roof. The event also features themed areas, expert advice, and a platform for runners to connect with industry experts and fellow enthusiasts, making it a significant fixture in the running community's calendar.
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About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business dedicated to serving passion-led communities across both B2C and B2B markets worldwide. Through its impactful events and media properties, Raccoon delivers year-round content, education and growth and networking opportunities to specialist, self-identifying audiences. Founded in 2018 the company has rapidly expanded its portfolio across health, wellbeing and specialist passion-led markets. Entrepreneurial and disruptive, Raccoon challenges the status quo, invests in exceptional people and creates sustainable events that foster industry growth and meaningful connections.