Intersport DW Sports, one of the UK’s leading high street sports stores, confirms it will be available to shoppers in the Intersport Zone at The National Running Show Birmingham in partnership with Children with Cancer UK on Saturday 25th and Sunday 26th January 2020.

Visitors to the show will be able to browse and purchase from an extensive range of products at Intersport DW Sports including sports footwear, apparel and accessories. Many runners will also be familiar with DW Fitness First, the fitness arm of the business and now the second largest operator of gyms in the UK providing expert training and top-class facilities. The combined business consists of 80 retail stores and 120 gyms where beginners through to serious athletes can find the products, the environment and the encouragement they need to be active.

Intersport DW Sports will also be offering the Kit & Collect service at the show, which is their brand new shopping experience allowing runners to order kit at the show and having it delivered to selected DW Fitness First gyms or to their home, without carrying bags around the show.

A number of high-profile brands have already been announced for the Intersport Zone at The National Running Show Birmingham and these include ASICS, New Balance and SafeSize. It has also been confirmed that AfterShokz and LED Lenser will be joining as further brands within the Intersport Zone.

AfterShokz will be bringing its range of bone conduction headphones and showing runners how they offer unrivalled situational awareness and comfort to deliver the ultimate open-ear listening experience. Led Lenser torches and head torches will complement the offering for runners in the Intersport Zone, with their world-class patented Advanced Focus System technology that focuses the beam from the high-spec LED(s) rather than scattering it for improved long distance light and a high light intensity.

Together, these top brands will have plenty to offer runners of all levels and interests, delivering an unrivalled choice of products and a wealth of expertise within the Intersport Zone. Official Sports Retailer Intersport will also be hosting a number of interactive feature areas including The Running Skills Theatre, Ask the Experts and Intersport All Terrain Running Zone, where runners can try out products, chat to the experts and learn how to improve their technique.

Further Feature Areas across the show include The Ultra Zone, Obstacle Course Race, The Trail Zone, 3D Gait Analysis, Steve Cram’s Training Camp, Nutrition Advice Zone, Sweat Test Zone, Treadmill Challenge and The Treatment Room.

The first-class Speaker Programme will welcome running greats including Sally Gunnell, Linford Christie, Dean Karnazes, Kriss Akabusi, Jo Pavey, Steve Cram, Susannah Gill, Jordan Wylie, Lazarus Lake, Camille Herron, Nicky Spinks, Mimi Anderson and Anna McNuff. The full weekend schedule is available online.

The National Running Show is the UK’s biggest independent running show, offering runners the unique opportunity to try out and purchase the latest products and limited editions from big, well-known brands through to smaller brands not found anywhere else. The Birmingham show expects more than 55,000 visitor ticket registrations for 2020, all of whom will be able to discover the latest kit, tech, nutrition and races from over 250 exhibitors, learn from inspiring speakers and improve their running technique thanks to the hands-on feature areas.

Mike Seaman, CEO of Raccoon Events, commented, “We are thrilled to welcome Intersport DW Sports and DW Fitness First to the Intersport Zone at The National Running Show Birmingham 2020. As one of the UK’s biggest sports retailers, Intersport DW Sports is perfectly placed to showcase a range of products to suit runners of all abilities. We are also proud to announce that AfterShokz and Led Lenser will be joining ASICS, New Balance and SafeSize as brands within the Intersport Zone. The Intersport Zone promises to be a fantastic opportunity for visitors to discover top brands, talk to those in the know and find out more at the interactive feature areas. We are looking forward to welcoming everyone to the show next month!”

Sean Kelly, Head of Retail Marketing at Intersport DW Sports, added, “We are delighted to be returning to The National Running Show Birmingham in 2020. Running is one of our specialist sports and we are looking forward to bringing a range of products to help runners at all levels perform at their best and achieve their goals in 2020.”

Susan Herbert, Head of Marketing at Intersport UK & Ireland, commented, “Intersport DW Sports is the perfect fit for the Intersport Zone at The National Running Show. They are very much at the forefront of the running retail industry and their presence will be a huge bonus for runners seeking a choice of high-quality products. We are delighted to welcome AfterShokz and Led Lenser as further brands to complement our offering within the Intersport Zone.”

The third edition of The National Running Show Birmingham in partnership with Children with Cancer UK takes place on 25th-26th January 2020. Tickets cost £10 and are valid for both days; there is the option to make your ticket £12 by adding a £2 donation to Children with Cancer UK, to support the 12 children diagnosed with cancer in the UK every day. Go to nationalrunningshow.reg.buzz to secure your ticket.

The National Running Show London takes place on 13th-14th June 2020. Tickets are currently free and are available at nationalrunningshowlondon.reg.buzz.

The National Running Show B2B Networking Dinner takes place at 7pm on Saturday 25th January. Go to nationalrunningdinner.com for information and tickets.

Subscribe to our Newsletter

Join 51,000 other runners and keep up to date with news from the National Running Show!

  • Special offers & promotions
  • Participating brands & discounts
  • Event features
  • Speakers and experts
Subscribe I want to exhibit

Our Awards

We are thrilled to have received the following awards:

Best Consumer Show
Finalist

AEO Awards, 2020

Innovation Award
Finalist

AEO Awards, 2020

Best Consumer Show Launch
WINNER

AEO Awards, 2018

Best Launch
WINNER

EN Indy Awards, 2018

Best Show Director
WINNER

EN Indy Awards, 2018

Best Show Feature
WINNER

EN Indy Awards, 2019

Best Consumer Show
WINNER

EN Indy Awards, 2019

Best Feature Area
Finalist

EN Indy Awards, 2018

Show Rising Star
Finalist

EN Awards, 2018

Marketing Campaign of the Year - Consumer
Finalist

AEO Awards, 2019

Best Consumer Show
Finalist

AEO Awards, 2019

Best Show Director
Shortlisted

EN Indy Awards, 2019

Show Rising Star
Shortlisted

EN Awards, 2019