Retail giant Up & Running has once again signed up as a key retail partner at the National Running Show Birmingham, bringing top running brands to the much anticipated 2021 show at the NEC in Birmingham on 30-31 January.

Up & Running specialises in running shoes, apparel, accessories and electronics, with products from today’s favourite running brands.

With the huge uptake in running since the lockdown measures were announced, there is much anticipation for the UK’s leading running exhibition where the public will once again be able to connect directly with brands, get first sight of new products, benefit from show discounts, hear from the industry’s top speakers and take part in a host of interactive features.

The show will once again be hosted by running legends Susie Chan and Iwan Thomas, with an enviable speaker line-up including Lord Sebastian Coe, Jonnie Peacock, Lily Partridge, Lazarus Lake, Jenni Falconer, Derek Redmond, Scott Jurek and Callum Hawkins.

Mike Seaman, CEO at The National Running Show commented: “Given the turbulence the country has faced lately and the postponement of so many events I don’t think there has been a more anticipated show! We are thrilled to welcome Up & Running back to our Birmingham Show. Having top brands at the event is key to delivering an experience that people want and need to be able to prepare themselves for the running season ahead and with Up & Running’s line up of brands people will have a plethora of choices to suit their individual needs.”

Jonathan Midwood, General Manager at Up & Running, added: “The National Running Show is a key date in our diary each year and we are delighted to be joining the show as a key retail partner for the 2021 show in Birmingham. We look forward to offering runners an unparalleled choice of running products from their favourite brands.”

The fourth edition of The National Running Show Birmingham in partnership with Children with Cancer UK takes place on 30th-31st January 2021. Tickets cost £10 and are valid for both days; there is the option to make your ticket £12 by adding a £2 donation to Children with Cancer UK, to support the 12 children diagnosed with cancer in the UK every day. Go to https://nationalrunningshowbirmingham.seetickets.com/tour/national-running-show-birmingham to secure your ticket.

For more information about the show visit https://nationalrunningshow.com/. You can also like the Facebook page and follow @nationalrunshow #runshow on Twitter and nationalrunningshow on Instagram.

For all media queries about The National Running Show, if you need any high res images/logos or have got any interview requests please contact Ashley Cox [email protected]

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Our Awards

We are thrilled to have received the following awards:

Best Consumer Show
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AEO Awards, 2020

Innovation Award
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Best Consumer Show Launch
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AEO Awards, 2018

Best Launch
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EN Indy Awards, 2018

Best Show Director
WINNER

EN Indy Awards, 2018

Best Show Feature
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EN Indy Awards, 2019

Best Consumer Show
WINNER

EN Indy Awards, 2019

Best Feature Area
Finalist

EN Indy Awards, 2018

Show Rising Star
Finalist

EN Awards, 2018

Marketing Campaign of the Year - Consumer
Finalist

AEO Awards, 2019

Best Consumer Show
Finalist

AEO Awards, 2019

Best Show Director
Shortlisted

EN Indy Awards, 2019

Show Rising Star
Shortlisted

EN Awards, 2019