James founded Centurion Running in 2010. Having been fortunate enough to race frequently across both the UK and the World at that point he wanted to bring the supported style of racing he had enjoyed so much elsewhere to the UK. For the first 10 years following the initial North Downs Way events in 2011, he race directed all of the events bar the 2015 Autumn 100 which he enjoyed from the other side of the table as a runner instead. He set up the Centurion Coaching arm in 2012 which has now grown to a team of eight. And added the Centurion Store in 2013 as the demand grew for quality gear, apparel and footwear relevant to our trail and ultra scene here in the UK. He is a passionate runner himself, having competed in ultras since 2006. His proudest moments coming as he represented Team GB at the 24hr format.