Jude Palmer profile picture

Jude Palmer

Ambassador

I started running when I was about 2! I have run on my own, run obstacle courses, run away from bears (not in Surrey), run in all sorts of crazy weather, run in a wetsuit, fallen over, walked a lot, laughed a lot and sometimes cried a bit. And still it draws me to it.

Running off road is my absolute favourite. In fact you will struggle to get me to run on road. Off road and the scenery is constantly changing, the air feels clean and walking hills is normal. The trees don’t care if we are turning bright red or not wearing the latest running gear and on top of that there is always flora and fauna to wonder at and touch. It fires up my brain, imagination and importantly my motivation. I get to follow that animal trail to see where it leads or to climb that tree if I want to.

This passion for the great outdoors has led me on all sorts of adventures including sailing around Britain, climbing in the Alps and open water swimming. I really like pushing my comfort zone and have competed in world championships, adventure races, ultra-marathons, triathlons, and my current favourite, swimrun. Seriously what can be better than running over Honister Pass in a wetsuit while using your swim hat to shield you from the mother of all hailstorms or being tethered to your mate for 10 hours!

What my heart loves, my head has caught up with and I have turned my enthusiasm and knowledge into my perfect job as an England Athletics Fell/ Trail Running Coach (CiRF) based in the adventure playground, which is The Surrey Hills.

I get my kicks from helping others discover what’s possible and working out how to get them there. My role isn’t to push and push. It is to listen, guide, challenge, motivate and provide expertise and a good dose of humour. Whether I am coaching absolute beginners or seasoned competitors, I love the moment when I meet someone and get to discover what makes them tick.

Running for me isn’t about PB’s or Strava – it’s about the freedom it gives me and the people I meet on the way. Hopefully that’s lot of you at the NRS.

Subscribe to our Newsletter

Join 51,000 other runners and keep up to date with news from the National Running Show!

  • Special offers & promotions
  • Participating brands & discounts
  • Event features
  • Speakers and experts
Subscribe I want to exhibit

Our Awards

We are thrilled to have received the following awards:

Best Consumer Show
Finalist

AEO Awards, 2020

Innovation Award
Finalist

AEO Awards, 2020

Best Consumer Show Launch
WINNER

AEO Awards, 2018

Best Launch
WINNER

EN Indy Awards, 2018

Best Show Director
WINNER

EN Indy Awards, 2018

Best Show Feature
WINNER

EN Indy Awards, 2019

Best Consumer Show
WINNER

EN Indy Awards, 2019

Best Feature Area
Finalist

EN Indy Awards, 2018

Show Rising Star
Finalist

EN Awards, 2018

Marketing Campaign of the Year - Consumer
Finalist

AEO Awards, 2019

Best Consumer Show
Finalist

AEO Awards, 2019

Best Show Director
Shortlisted

EN Indy Awards, 2019

Show Rising Star
Shortlisted

EN Awards, 2019