Everything you need to tell your community you’re at the National Running Show.
Why promoting your presence matters
The National Running Show welcomes over 30,000 runners, from first-timers and parkrun regulars to club athletes, coaches and race organisers, all coming to discover the latest kit, nutrition, events and expert advice.
By letting your customers, followers, club partners and community know you’ll be at the show, you can drive the right people to your stand, encourage pre-booked meetings and demos, and build excitement around any launches or show offers.
We’re here to help! This guide gives you simple, ready-to-use tools to boost your visibility and make the most of your investment at the National Running Show. Promoting early helps you start conversations before show day, leading to better-quality discussions, warmer leads and a more rewarding event for you and your visitors. Take a look at the resources below and start sharing your involvement today!
We can’t wait to welcome you and our visitors to the NEC on 30-31 January 2027 for our 10-year celebration of the show.
The National Running Show team.
What you’ll find here
We’ve made it easy. Inside the Exhibitor Marketing Zone you’ll find:
- Ready-to-use copy for your newsletters and website
- Sample social posts, plus our handles and hashtags
- NRS logos and simple brand guidelines
- Your exclusive discount code and show offers
- Best practice tips for your stand
- Key deadlines, build-up and breakdown times
Pick what works for you and start sharing today.
Get the copy See key deadlines