We’re thrilled to announce that The National Running Show picked up the prestigious EN Award for Best Content Programme on Friday night!
A new addition to the award categories for 2025, Best Content Programme highlights the exceptional stage content and show floor experiences created for visitors.
In January, the National Running Show took bold steps to redefine its content strategy and deliver an unparalleled experience for attendees. With an increased investment in high-profile speakers, interactive features and brand collaborations, the event broke new ground in terms of visitor engagement and content innovation.
The show combined running royalty like Sir Mo Farah, Dame Denise Lewis, Colin Jackson and Scott Jurek, alongside live podcast sessions, record-breaking challenges, and brand-new interactive zones.
“We are thoroughly delighted to have won Best Content Programme,” said Kate Jamieson, Content Director at Raccoon Media Group, organisers of the National Running Show. “This achievement is a testament to the hard work of our entire team, who believed it was worth the investment and pushed the boundaries to deliver a truly exceptional experience.
“From world record attempts to running celebrity appearances, we aimed to engage and inspire our visitors, and it’s incredibly rewarding to see that effort recognised on such a prestigious platform.”
The event’s content strategy focused not only on star power but also on inclusivity, sustainability, and community. Highlights included The Village Green, the Sweaty Betty Warm-up Zone, the Adidas Run Café, and The Funetics Kids Zone. These initiatives, combined with groundbreaking PR stunts and live content, ensured the event connected with a diverse audience and created a lasting impact.
The results speak for themselves: the show achieved a 127% increase in marketing reach, a 5.9% rise in attendance, and a 164% boost in ticket revenue. Additionally, visitor engagement soared, with 81% of attendees interacting with content features, proving that the show’s bold content strategy resonated with its audience.
As NRS prepares for its 2026 event, the team remains focused on delivering even more exciting and engaging content to inspire runners of all levels.