Raccoon Events is a new exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. Over the last 13 years we’ve worked for most of the major event organisers and we’ve run hundreds of exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Running Show.

Please contact us and let us know what you think!

Mike Seaman

Managing Director

I'm Mike, and I’m a keen runner, but not very talented. I run for fun (my fastest marathon time is dressed as an elephant) and am always up for a big challenge. I love the Running community and want to support it through our events and other activities.

Rebecca Richardson

Sports Brand & Retailer Partnerships and PR Director

I'm Rebecca, knows as Becs to most people. Fellow Director of Raccoon Events and founder of Breathe Unity. I have been in the Sports Industry for over 27 years and spend a lot of my time talking, formulating strategies and creating exciting, long-lasting partnerships in our industry sector.

Darren Pinder


I'm Darren, one of the Directors of Raccoon Events, and responsible for the digital presence, marketing, and partner relationships for The National Running Show. I'm pretty new to running, I completed my first half in 2017, with plans to run a marathon in 2018!

Matthew Lambert


Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor.

Maddy Seaman

Finance Director

I’m Maddy wife/partner in crime to Mike the MD of Raccoon Events. When I’m not looking after our two crazy kids I’m busy working as a professional photographer and helping out on The National Running Show. You’ll often find me cheering on and crewing Mike on one of his many running adventures.

Nathalie Davies

Commercial Director

I'm Nathalie, Commercial Director for The National Running Show.  I have worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising. I am a big fitness fan so working on The National Running Show very exciting. When I'm not working in the events world I am a busy mum to 2 little ones.

Addie Brake

Business Development Manager

I'm Addie, Business Development Manager for The NRS. I spent 7 years working for The NEC and so it's been an exciting challenge to now work as an organiser on a new exhibition! It's been great shaping the show with new exhibitors and sponsors from the running community. At home I'm kept on my toes by my two girls, both under the age of 3!

Verity O'Brien

Social Media Manager

I'm Verity the Social Media Manager for The National Running Show. I have been working in the world of PR, client and social media management for several years. When I'm not working I'm mum to 2 little ones who keep me very busy!

Becky Pinner

Head of Content

I'm Becky the Head of Content for The National Running Show. I've always dabbled in running and after completing couch to 5k many moons ago, I found myself doing the not so common 10k to marathon last year and, since then, have officially caught the running bug.

Breathe Unity

PR Agency

Breathe Unity offers bespoke Sports PR+ services for Events, Races, Brands, Retailers and Communities within the Sports Industry. With over 25 years’ experience in the sports, running, triathlon and wellbeing sectors, we are proud to be an industry leader in Sports PR and race representation.

Maelstrom Event Solutions

Operations Team

Maelstrom Event Solutions offer clients a one-stop event management service from initial planning right through to post event analysis. We have many years experience of organising and managing exhibitions, conferences and other events for organisers, associations and corporate clients.

Our Awards

We are thrilled to have received the following awards:

Best Consumer Show Launch WINNER

AEO Awards, 2018

Best Launch WINNER

EN Indy Awards, 2018

Best Show Director WINNER

EN Indy Awards, 2018

Best Feature Area (Finalist)

EN Indy Awards, 2018

Show Rising Star (Finalist)

EN Awards, 2018

Show Rising Star (Shortlisted)

EN Awards, 2019