Raccoon Events is a new exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. Over the last 13 years we’ve worked for most of the major event organisers and we’ve run hundreds of exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with The National Running Show.

Please contact us and let us know what you think!

Mike Seaman


I'm Mike, and I’m a keen runner, but not very talented. I run for fun (my fastest marathon time is dressed as an elephant) and am always up for a big challenge. I love the Running community and want to support it through our events and other activities.

Aurore Braconnier


Aurore Braconnier has over 13 years’ experience in the exhibition industry, in the UK and France working for companies such as UBM and Clarion and also leading Closer Still Media’s growth in France.

Ralph Collett


Ralph has worked in Media and event for over 25 years with companies such as Reed Business Publishing,  William Reed, United Business Media and more recently with CloserStill Media Ralph was the MD of healthcare and launch over 8 events in the healthcare and medical sectors. His team won multiple EN and AEO awards and won best launch several times. Ralph now runs a successful events consultancy and investor.

Darren Pinder


I'm Darren, one of the Directors of Raccoon Events, and responsible for the digital presence, marketing, and partner relationships for The National Running Show. I'm pretty new to running, I completed my first half in 2017, with plans to run a marathon in 2018!

Matthew Lambert


Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor.

Addie Brake

Commercial Director

I'm Addie, Commercial Director at Raccoon Events. I spent 7 years working for The NEC and so it's been an exciting challenge over the last 3 years to work as an organiser launching a successful portfolio of consumer events. It's been great shaping The National Running Shows with new exhibitors and sponsors from the running community.

Maddy Seaman

Finance Director

I’m Maddy wife/partner in crime to Mike the MD of Raccoon Events. When I’m not looking after our two crazy kids I’m busy working as a professional photographer and helping out on The National Running Show. You’ll often find me cheering on and crewing Mike on one of his many running adventures.

Rebecca Richardson

Strategic Consultant

I'm Rebecca, known as Becs to most people. I'm a Strategic Consultant on Major Brand, Sports Retailer and Media Partnerships for The National Running Show Birmingham and London. I am also Founder of Breathe Unity and have been working in the sports industry for over 27 years. My strength lies in formulating strategies and creating exciting, long-lasting partnerships and collaborations.

Nathalie Davies

Event Director

I'm Nathalie, Commercial Director for The National Running Show.  I have worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising. I am a big fitness fan so working on The National Running Show very exciting. When I'm not working in the events world I am a busy mum to 2 little ones.

Verity O'Brien

Community Manager

I'm Verity the Social Media Manager for The National Running Show. I have been working in the world of PR, client and social media management for several years. When I'm not working I'm mum to 2 little ones who keep me very busy!

Becky Pinner

Head of Content

I'm Becky the Head of Content for The National Running Show. I've always dabbled in running and after completing couch to 5k many moons ago, I found myself doing the not so common 10k to marathon last year and, since then, have officially caught the running bug.

Jo Tyler

Marketing Director

I’m Jo, Marketing Director for Raccoon Events working across all of the event brands. With over 20-years’ experience in the events industry, my specialty is launching new products and enhancing user experience. In my spare time I also run to keep fit (with the occasional half marathon) and love enjoying the great outdoors with my husband and two kids.

Ashley Cox

Marketing Executive

I’m Ashley, Marketing Executive at Raccoon Events. I have over 14 years’ experience in the world of Marketing, PR and Communications working across the consumer and corporate sectors. I am an avid runner (as long as it’s not raining!) and love being able to merge my passion with my career at The National Running Show.

Breathe Unity

PR Agency

Breathe Unity offers bespoke Sports PR+ services for Events, Races, Brands, Retailers and Communities within the Sports Industry. With over 25 years’ experience in the sports, running, triathlon and wellbeing sectors, we are proud to be an industry leader in Sports PR and race representation.

Maelstrom Event Solutions

Operations Team

Maelstrom Event Solutions offer clients a one-stop event management service from initial planning right through to post event analysis. We have many years experience of organising and managing exhibitions, conferences and other events for organisers, associations and corporate clients.

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Our Awards

We are thrilled to have received the following awards:

Best Consumer Show Launch

AEO Awards, 2018

Best Launch

EN Indy Awards, 2018

Best Show Director

EN Indy Awards, 2018

Best Show Feature

EN Indy Awards, 2019

Best Consumer Show

EN Indy Awards, 2019

Best Feature Area

EN Indy Awards, 2018

Show Rising Star

EN Awards, 2018

Marketing Campaign of the Year - Consumer

AEO Awards, 2019

Best Consumer Show

AEO Awards, 2019

Best Show Director

EN Indy Awards, 2019

Show Rising Star

EN Awards, 2019