The Opportunity

Running is the UK’s second most popular sport – with over 10.5m active runners running an average of 1-2 times per week. Almost half of runners enter competitive events at least once each year and almost 1m UK residents complete in a competitive half-marathon or marathon each year. Ultra running and OCR races have also burst onto the scene – driving mass participation and opening up new and exciting markets. Despite this mass participation, there is no large-scale dedicated running event in the UK – individual marathons run their own expos but they tend to be organised the week before the race (at which point the participants have purchased their kit, adopted a brand and completed their training.)

The National Running Show was created to rectify this issue. The event takes place in January – the time of year when they are most likely to purchase products, adopt a brand and to start training plans. This major national exhibition provides a scaled opportunity for brands to influence adoption before purchasing decisions have been made and to build loyalty right from the beginning. It also provides an opportunity for merchants to actively acquire a qualified audience of new customers.

How We Deliver the Audience

We attract our audience using a comprehensive multi-channel marketing campaign that includes:

  • Partnerships and free ticket distribution via major marathons
  • Partnerships with major running groups / clubs
  • Partnerships with charity exhibitors
  • Media partnerships with selected running blogs, websites and magazines
  • Comprehensive PR campaign co-ordinated by our dedicated PR agency
  • Continuous year round social media engagement

Our proposition is genuinely exciting and offers something different to any other event. This includes:

  • High quality conference programme with inspirational marquee names as speakers
  • Educational features such as Ask The Experts, The Treatment Room and The Nutrition Advice Zone
  • Free trainer fitting and gait analysis
  • On-site competitions such as The Treadmill Challenge
  • Tweet Ups at the Run Cafe

Get Involved

All exhibiting and sponsorship opportunities are designed bespoke to match your requirements. To find out more about the options available please get in touch via the form below.

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Our Awards

We are thrilled to have received the following awards:

AEO Awards, 2020
Best Consumer Show
Finalist

AEO Awards, 2020
Innovation Award
Finalist

AEO Awards, 2018
Best Consumer Show Launch
WINNER

EN Indy Awards, 2018
Best Launch
WINNER

EN Indy Awards, 2018
Best Show Director
WINNER

EN Indy Awards, 2019
Best Show Feature
WINNER

EN Indy Awards, 2019
Best Consumer Show
WINNER

EN Indy Awards, 2018
Best Feature Area
Finalist

EN Awards, 2018
Show Rising Star
Finalist

AEO Awards, 2019
Marketing Campaign of the Year - Consumer
Finalist

AEO Awards, 2019
Best Consumer Show
Finalist

EN Indy Awards, 2019
Best Show Director
Shortlisted

EN Awards, 2019
Show Rising Star
Shortlisted