31 Jan–1 Feb 2026 107 days to go! #RunShow Tickets

Ambassador Spotlight: Shelby Williams

Continuing our Ambassador Spotlights for the show next year we have Shelby Williams.

Shelby has been a runner since childhood, with her mum telling her I ran before she walked.

Shelby says: “My approach to running and coaching is inclusive and fun. I am a Mental Health Ambassador for UK Athletics and recognise that people who have poor mental health may find the prospect of starting running or joining a group daunting. But if I can help break down those barriers through the right support, then running can help improve mental health.

I am also keen to encourage people with disabilities to take part in sport. I have a hidden disability myself, so I recognise how this can lead to social exclusion and as a Guide Runner I like to support those with a visual impairment to seek support so they can enjoy running to. I still have many running goals to achieve and I don’t believe age should be a barrier to achieving these, although I am more conscious of a good diet, good strength and conditioning routine and working with a quality sports therapist!”