Since its founding in 1949, ASICS has been committed to getting the world moving through sports. Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands – and arguably more relevant today than ever before.
Our company vision is to “Create Quality Lifestyle through Intelligent Sport Technology so every individual can live with a sound mind sound body” and our mission to “provide goods and services that promote healthy and fulfilling lifestyles throughout the world”.
ASICS is here to help get every runner running in the right pair of shoes. Choosing the right pair of shoes is about you. Your foot. Your unique gait. Your run. The perfect fit and the right support are must-haves but our journey starts with your goals. Each of our shoes has different strengths for doing different jobs: Further, faster, or beyond. Retailing with up and running.