K2 is the original American Ski and Snowboard Brand, founded in 1962 in Washington State. The brand continued to pioneer by expanding into snowboards in 1987 and was the first brand to specifically engineer product for women starting in 1999; our Women’s Alliance™. Today we are resetting the K2 brand for the future, one that builds on this legacy to reposition as the industry leader.
At the National Snow Show we will be exhibiting a number of brands that sit alongside K2:
– K2 Ski & SNB
– Ride SNB
– Line Skis
– Full Tilt Boots.