Ultimate Direction

Born in a garage in 1985, Ultimate Direction sewed the first hydration waist-packs and handhelds three years before anyone else in the market. For the first time ever, our inventions allowed athletes to effectively carry fuel and hydration with them on the trails.
For 30 years since we have redefined the industry through product designs that improve performance and enjoyment for self-propelled adventurers of all levels.
Designed by athletes, for athletes.