25–26 Jan 2025 222 days to go! #RunShow

Universal Performance

UP was born from a passionate belief that performance wear should do good everywhere. From empowering our bodies, minds and souls to giving us confidence in our homes, parks and gyms. From supporting traditional skills in communities around the world to safeguarding nature and its resources.  In a world of fast fashion, over-production and flash sales, our planet is the big loser. Which is why we do things differently. We play fair.

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