Vibram was founded by Vitale Bramani in 1937 when he developed the first ever rubber climbing boot sole and the iconic “Carrarmato” grip pattern.
67 years later in 2004 his grandson, Marco Bramani, started production of Vibram FiveFingers which he developed with designer, inventor and barefoot enthusiast Robert Flirie. Flirie was determined to develop a shoe that felt quite simply like a glove, he said at the time:
“We have five toes; when they can move and grasp the ground independently, and when you can really sense the surface under your feet, your body is able to do what it is designed for by nature. That is a powerful feeling.”
From those early beginnings the range has evolved into a highly technical selection of styles specifically designed to deliver high levels of performance across a range of speciality sports and training – though always preserving the “barefoot feel”.
As always with Vibram, it starts with the sole. Every sole is made from a specific compound and moulded in a carefully designed pattern to deliver the best possible results in terms of grip, stability and wear.
KSO EVO the universal minimalist shoe remains the best selling style, but the V-RUN (especially for road running) and V-TRAIL (for trail and mud runs), launched in 2017, are proving to be immensely popular.
The Charles Birch Group was appointed distributors for the UK in April 2017 and MD Chris Wilson explained “We were delighted to be made Vibram distributors for the UK and we are also delighted by the high demand for Vibram FiveFingers and Furoshiki. The National Running Show is an ideal opportunity for us to demonstrate the benefits of Vibram to a whole new audience as well as looking after our long term, loyal customers”.