25–26 Jan 2025 46 days to go! #RunShow Tickets

Hannah Cox

Hannah is Director of sustainable impact agency betternotstop and also founded the Better Business Network, supporting hundreds of purpose-led business leaders and thousands of employees.

Hannah started her running journey just 6 months ago, she has already tackled her first Ultra and in October 2025 is setting out to run over 4000km across India in 100 days, finishing at her Dad’s childhood home in Calcutta.

Her journey traces the routes of an old Inland Customs Line created in 1869 to enforce a salt tax. Within seven years, a famine engulfed India and between six and ten million people starved to death due to poor British food policies like this. Her aim is to raise £1,000,000 for communities impacted by climate change. Project Salt Run is a symbol of consuming and taking more than we need, and that when we do, we compromise the ability of future generations to meet their needs.