25–26 Jan 2025 330 days to go! #RunShow

Scott Cain

Scott is the founder and CEO of Active Things, the running and cycling business.

Active Things products and services include RunFriendly (www.runfriendly.com), one of Men’s Health’s ‘Apps to Change Your Life in 2020’ which gives access ‘on-demand’ to showers in gyms and leisure facilities;  its equivalent ‘on-demand’ secure bike parking service (www.activethings.io); and the RunSome campaign, co-founded with Runner’s World and over 30 running organisations (www.runsome.org) to inspire more people to run, including more local, everyday journeys – to get places, do things and to see people – and the campaign’s pioneering Running Mayors programme.

At the Connected Places Catapult, the UK’s innovation accelerator for cities, places and transport, Scott is an Associate, leading on active travel as a high-growth market opportunity. He is also a Non exec at Global Entrepreneurship Network UK.

Scott is an Honorary Senior Research Fellow at UCL Bartlett, in the Centre for Advanced Spatial Analysis, a Research Associate at King’s College London and is a contributor to the Guardian, Runner’s World and World Men’s Running on topics relating to running, innovation and cities.